Shimotuke region of Japan has a record of handicrafts since the Yamato
period with the Nasu region Monument.In the Edo era, industries related
to Nikko Toshogu Shrine were born.And from them, excellent hand-work related
to life was born and inherited now.In the same way, excellent industries
and handicrafts have been nurtured in the Tsugaru region, and they are
This Shimotsuke,Aizu,Tsugaru The specialty of handicraft advocates Life
with Japanese beauty was created with the purpose of introducing handicrafts
born and raised in these regions and using them in your daily life.Why
Shimotsuke, Aizu and Tsugaru is the place where I was assigned during my
30 years working at a hotel.
Inspired by the desire to manage handicrafts that are in danger of extinction
while being interested and involved in the art of handicrafts handed down
to each land,The net shop company "Topy Planning Co., Ltd." for
the purpose of sales was established.
We would like to advocate living with Japanease beauty with the hope of
passing on the traditional handicraft culture of Japan and superior things
to the next generation, and with the cooperation of many related people.We
are.Based on this concept, we created the original category “OBM Handcraft”
[Old But Modern Handcraft](a handicraft product created by a collaboration between traditional handicraft
techniques and products and modern art modern design).The category of handicrafts
includes traditional crafts and folk crafts as well as traditional foods.
In the modern world, in the near future, the rise of China, India and Russia,
and Japan is buried.Yesterday, the birth of the 7 billionth was on the
news. In a world of globalism, it is important for Japan to maintain its
identity.It is the way of life of the country and of each of us.New and
new innovation is to create a new shining world with a solid core."Life
with Japanease beauty" advocates the way of mind and the way of thinking.You
can't create a smart self without knowing the old value of your blood and
flesh.It's not about the value of richness (wealth), which is full of things.It's
just one step at a time.
The advocacy of "Life with Japanease beauty" is consistent with
the "4Rs" of resource utilization. Our high-growth, bubble worshiper
society led to the collapse of the bubble economy in 1992, followed by
the low-growth era, which led to the US subprime problem, the Lehman shock,
and the collapse of the world economy.
The values are changing significantly before the natural power of the Great East Japan Earthquake. We are becoming a society that knows that valuing things and being in harmony with people are realized through gratitude, not by competition, but by cooperation. I came to know how poorly colored the winning and losing groups are. Live bonds are from families. That leads to a society through work, to the community, and to the world. The economy is built on them. Utilitarianism is not primary.
It is important to live as a person, and they have guidelines for living. We consider them as "life with Japanease beauty". I will continue to think about that ism.
With the New Year in 2012, we are renewed.I've compiled my reflections
on last year and the challenges of 2012. For more information, see my blog
.It seems that the relationship between goals and activities depends on
achieving them, but in fact, it is important how much you can grow with
them.Working with excitement and dreaming of achieving your goals will
help you to spend more of your time.Please declare our 2012 goals for Shimotuke，Aizu，Tsugaru
Handicrafts specialty customers.Please watch warmly.
On New Year's Eve 2012 we have announced our 2013 aspirations.Last year,
I was planning to make a website for overseas, but I couldn't complete
it because of the busy schedule.We are planning more in 2013.From the perspective
of "life with Kazumi" and the idea of "food and health",
we will conduct an old private house restoration project by NPO.At the
same time, a handicraft project for overseas support is also planned with
the NPO.The word "handicraft" was registered as a trademark.With
the concept of "Life with Japanease beauty", I would like to
introduce many handicraft products to the world.Each one is my study and
it is a step toward realizing my dream. Thank you for 2013.
We feel the evolution of handicrafts. We were conscious of branding, but
We are grateful that the customers will nurture them. Last year, we were
able to associate with many workshops, but we couldn't take the time to
create a website.
We didn't intend to do so, but the result was. We apologize to all of our
customers. This year, we will make lots of grocery pages towards the end
of the year. We will deal with local production for local consumption.
Since the Great East Japan Earthquake, local industries have suffered severe
damage. Are you keenly aware that you can't sell? However, on my site,
all products are popular. After all, be aware of branding. I want to convey
the product as a brand of "handicraft specialty". I am grateful
to all of you and feel your mission.
The goal for fiscal 2014 is "branding of handicrafts specialty. Currently,
the homepage is developing a great deal in terms of sales amount. 2010.04.08
is the establishment of Topy Planning Co., Ltd. and 04.20 of the same yearBut,
the homepage was born, followed by the first order at 11.16 of the same
year, and we received 1,077 orders by the end of the fourth term.A little
bit of a young man who has come to the point where he can comment on the
internet, thank our customers and the craftsmen who continue to make them,
and we hope to continue our efforts for what our customers want.
Aiming to create a brand for handicraft specialty in fiscal 2014 is a business
with a dream.This is to introduce the products that you create under the
name of "Handicraft Specialist".Just by looking at the “Handicrafts”
logo, you can imagine the quality and value of the “Handicrafts” products
and the intended policy just by hearing the name."Life with Japanease
beauty" is our policy.It is a way of life that values things, values
people, and respects the relationship that lives.
We are economic animals.But without this philosophy, it becomes a substance
without a heart.I want to think about the reason why we live on this earth.Fiscal
2014 is a new step and a challenge.I'm not young anymore.However, I want
to take a big step in dreaming.We will start by asking for your support.
After the end of the 5th term, there are some deep emotions.The monthly
sales of 1 million yen was the target of passage from the beginning.In
the previous fiscal year, although slightly short, we were able to secure
the sales target that was the target.Topy Planning Co., Ltd., and the main
“handicraft specialty” have many issues.However, we have been working toward
solutions one by one.We will enter the new sixth period, but we will post
the following goals and proceed.
1.Dealing with authentic handicraft workshops from the Tohoku region.
2.Increase the transaction value of each studio by introducing the current
and products that have been deepened.
3.Achieved 1.25 million yen per month (14.8 million yen per year).
With the start of the new year in 2016, handicrafts are also undergoing major changes.That is the fact that traditional crafts workshops are getting more and
more severe.At the same time, the number of people who have noticed and
loved traditional crafts and traditional foods is increasing.In a tough
economy, the Japanese economy and culture seem to be stagnating, but still
reaching maturity.Speaking of sports, there is a generation that can demonstrate
absolute strength in the world like Yuzuru Hanyu in figures.My generation
is a postwar baby boomer generation.
The Japanese economy has grown and changed with the baby boomers. At present, it has entered the elderly generation and has become a generation that can appreciate the history of Japanese culture and history. Regarding the "comfort women" as a Japan-Korea problem, this generation can be said to be clearly NO! To the problem of the Nanjing Massacre. 70 years after the war, there is a role to connect new values and evaluations to the next generation. A post-war regime, against the Allies, a generation that can be said to be NO! It is to assert your own reputation based on the right perception. It is about culture, history, tradition, technology, and having a core of independence within oneself. In 2016, handicrafts specialty aims to convey the value to many people by lighting more valuable technologies, skills and wisdom of life. 2016 is a new beginning. Towards 2020, we will enter a new five-year plan. Thank you.
2017 and June are already in the middle. The financial results for handicraft
specialty in fiscal 2016 made a great leap forward. The transaction amount
has reached 18 million yen. The target for fiscal 2017 was set at an annual
sales of 21 million yen. This also depends on the kindness of those who
favor handicrafts, traditional crafts and food. I started walking seven
years ago when I couldn't tell whether it was right or left. For half a
year there was no noise, but a drop of rainwater that came six months later
is now turning into a small river. However, while it may become a dry river,
there is still a possibility, although it is not safe. I met DRM （Direct response marketing）and dreamed. Currently I am studying writings about tanka. The heart of Japanese people who feel the wonderful four seasons becomes a waka, and there is a calligraphy as a letter. It will be my hobby world, but I want to enjoy it in the time left. These all lead to DRM（Direct response marketing） for handicrafts.
Handicrafts are changing every day. It depends on conversations with customers, encounters with new people, requests from the workshop, and changes in time. This time, from local revitalization of local production and local consumption, we will introduce the GT (Green Tourism) farmer stay "Agricultural processing Hana". It is already from the relationship with the person who was
involved about 16 years ago. Ms.Michiyo Igarashi, who lives in Kitakata
City, Aizu, has been making frozen rice cakes and cherries with processed
agricultural vegetables, and is also a farmer stay. It leads to my former
The traditional craft, folk crafts which I treat are often used for a plan.
I may be the work to lead to the major plan company, but the heart for
the person is not felt for their work. To love for the manufacturing is
necessary for the background of the plan. I made arrangements with them
by many plans, but, as for paying a meeting, delivery of goods, there was
not a problem, but was never asked about "the words of thanks".
It is the words of thanks when I deliver it, and work was completed. I
was common surprisingly.
Recently, Sadaharu Narita, director of Hirosaki Kogin Research Institute, introduced a modern Tsugaru Kogin stab writer, Yoko Kida, and introduced her work on the page of arts and crafts / artists. I felt that it was my mission to meet, introduce and sell excellent works. Thanks for the encounter. Meeting new people can lead to creating new things.
In addition, there is a request for an estimate from a small and medium-sized
planning company, and it will be a reminder of the arrow.However, as soon
as I submit it, "I will lose my voice."
It is no shards.
Whether it's a company policy or a matter of personal qualities, it's embarrassing.
Living is not difficult.
Although there is a word of a world that is hard to understand, work is born with people.
As early as this morning, I saw the word "People without Prince pull"
discussing Japanese people.I want to live this time so as not to be ashamed
as a person.
The handicrafts specialty is the 9th period from April 1, 2018.
Last year, my own physical condition, "I'm getting sick," slowed
down my sales activities. For this reason, we have been unable to provide
information to our customers and have caused annoyance.
We apologize for this blog.
Aspirations for 2018-Handicrafts specialization 2018 will be the start
of activities with full satisfaction. Last year I met two young entrepreneurs.
Both of you have started a business to introduce and sell Japanese traditional culture abroad
Overseas sales were in my initiative, but only time has passed and there is no more time left. Overseas sales channels can be handled by tie-ups with them and outsourcing "outsourcing". The result was all right. In addition, outsourcing "outsourcing (work) outsourcing" is also possible for PC work for ordering and receiving orders. The job depends on how many people help
The "life with Japanease beautyi" that I advocate does not depend
on Japanese and traditional when it comes to beauty.
However, I cannot be without a traditional thing (the value) being unknown,
and being concerned in the current situation disappearing from the society.
To be exact, will it become "Life-style of Japanese traditional?"
The recommended studio, product of the handwork specialized course that
will be active lasts for many divergences while being particular about
the "traditions" of the world "beauty", but the studio
which "there is value", and has a product is dominant for sale,
and, also, in a wide sense, "Only one" is popular as the results.
The product information only played through the media, big; it is sold.
When, in these past several years, the weaving like a wickerwork pattern
handbag roll hand of Miyamoto crafts, the southern broom of Takakura crafts,
silvervine United States grind colander of the between the studio, sunlight
clogs, Yasu hempen paper, Karasuyama Japanese paper "lamp" appear
in the media little by little; a hit-like each time; order it. But, the
weaving like a wickerwork pattern handbag roll hand, the southern part
broom were home runs of the runner sweep. The "life with Japanease
beauty" that I propose handwork specialized course is not a vender.
By a tradition, it works to convey the value in a history (mission). In
2018, wants to convey a tradition and the good traditional product
to have well.
Today is the start of the 9th term of Topi Planning Inc.
I would like to face my goals with a renewed sense of mind, and I would like to do one day at a time, one day at a time, in order of priority, with clear short-term goals, with accurate information processing, and with gratitude and service as my motto.
The goal of the job is customer support.
Pleasing the customer is fundamental. We can support ourselves by being sincere about it and responding to it. The eyes of a thriving store are the voice of the customer and the joy they feel.
It's a simple step from today.
Today is the day of the first step in the life left behind.
I was surprised by the performance of Shohei Ohtani of the U.S. MLB in the last few days.
He has stayed true to his plan of action for his goals since he was in high school.
He is a calm and collected, and dull and wise young man.
I myself have lived a life where I have almost reached 70 years old. Yesterday, an acquaintance of mine told me that he has traveled to 40 countries around the world.
I have traveled to more than 30 countries, although not as far as I would like to go myself.
'The Net doesn't sell products. When I heard him say "sell culture", I remembered that I had heard the same thing from an Indian friend once.
I was made to study a lot from the web of the specialised in handicraft.
I am ashamed to say that I have not grown up, but looking back, I have come a long way.
The story of Shohei Ohtani's success made me want to become a "100
million yen player" with my favorite traditional craft webcite "specialised
If you ask, it is open to you.
These words are true.
We are in a tough time for handwork.
It's been eight years since I've been involved.
A workshop of about one hand was put out of business because there was no successor.
If they have the "will to live", I would like to reach out to them and make an effort.
The specialised in handicraft has entered its ninth term.
We are almost at the end of our tenth year in this year.
It was my first job since my 60th birthday, so it is my second birthday.
The word "prejudice" has become a popular phrase on the street, and nowadays, people are even more familiar with the term "end of life".
What would be the right word to describe your feelings?
I want to fulfill my life (life, mission).
We know that only one person can do it.
Still, I would like to go through with it and leave this world.
I travel to the workshops of the specialised in handicraft, discover fascinating
products, write a blog about my travels and encounters with history, discovering
the beauty of Japanese culture, and sell the handiwork of artisans and
Carrying a camera and a computer and posting it on the blog at the inn on the day of the event is a hobby and time full of romance.
Writing and drawing can also be a hobby.
I would like to draw and send it to a close friend.
We started in April with the transfer of servers from Yahoo Japan Cities to XSERVER. However, the loss in the meantime caused a big drop in sales.
This is because of the power of the announcement on the blog and the fact that the address has been changed, so awareness is starting from scratch.
I knew in my own mind that this influence was a no-nonsense one.
It's because sales have plummeted.
However, they say that adversity builds people up.
I hope that this experience will become meat for me. I would like to work
on the revival of the specialised in handicraft with a new resolve.
As we enter the 10th term in 2020, we are renewing our minds.
Last year, we were badly impacted by the withdrawal of Yahoogeocities'
operations, which reduced our track record of about nine years to nothing.
However, hardship makes you choose a new path. This is a review of the
workshops that we are currently introducing and the development of overseas
sales of our original recommended workshops.
In Japan, there are many handcrafts that have been celebrated since the Manyo period and through the Edo period. In the Edo period, the technique of treasures handed down in Horyuji and Todaiji Shosoin was handed down.
Seventy-five years after the end of the war, Japan's old ways of living and thinking are changing drastically as a result of the westernization and globalization of global rhythms. These things are unavoidable, but we would like to inherit better things in our lives and ways of living while undergoing the baptism of the age of change.
Now, I feel my heart welling up.